The Nielsen Company가 발표한 2010년 부문별 Top 10

The Nielsen Company에서 2010년 부문별 Top 10 을 발표했는데요, 아래와 같이 7개의 영역으로 나누어 그 순위를 발표하였습니다.

• Television
• DVDs
• Video Games
• Books
• Consumer Purchasing Trends
• Advertising
• Mobile

각, 영역별 순위는 다음과 같습니다.

○ TV Program : Single Telecast

1. Super Bowl XLIV
2. Super Bowl XLIV Post Game
3. Super Bowl Kick-off


○ TV Programs – Regularly Scheduled

1. American Idol -Tuesday
2. American Idol -Wednesday
3. Dancing with the Stars


○ Timeshifted Primetime TV Programs

1. Mad Men
2. Sons of Anarchy
3. Justified


○ DVD Sales

1. Avatar
2. Toy Story 3
3. The Blind Side


○ Video Game Console Usage

1. Xbox 360
2. Wii
3. PlayStation 3


○ Print Book Sales – Adult Fiction

1. The Girl With The Dragon Tattoo
2. The Girl Who Played With Fire
3. The Girl Who Kicked The Hornet’s


○ Print Book Sales – Adult Non Fiction

1. Eat, Pray, Love
2. Decision Points
3. Women, Food, and God


○ Audio Book Sales – Includes Adult and Juvenile

1. The Girl With The Dragon Tattoo
2. Decision Points [Abridged]
3. The Girl Who Kicked The Hornet’s Nest


○ Print Book Sales – Juvenile

1. The Ugly Truth
2. The Short Second Life of Bree
3. Mockingjay


- Consumer Purchasing Trends 부분 입니다.

○ Consumer Packaged Goods (CPG) Percentage of Growth by Dollar Volume

1. Snacks/Spreads/Dip-Dairy
2. Yogurt
3. Wine


○ Consumer Packaged Goods (CPG) Percentage of Growth by Unit Volume

1. Frozen Novelties
2. Fragrances - Women
3. Wine


- Advertising 부분 입니다.

○ Top 10 Best-Liked TV Commercials

1. Snickers : Super Bowl – Betty White is tackled in football and later transforms into a young man after taking a bite of a candy bar (:30)
2. Snickers : Betty White is tackled in football and later transforms into a young man after taking a bite of a candy bar (:15)
3. Target : Smoke Detector – Black smoke billows over discarded items on the beach and then flies way, “Lost” tie-in (:15)


○ Most Effective Product Placements on Brand Opinion

1. 1-800-FLOWERS : Company president goes undercover to investigate business from the inside
Undercover Boss (CBS, 4/11/10 & 8/15/10)
2. Subway : Chief Development Officer goes undercover to investigate business from the inside
Undercover Boss (CBS, 11/21/10)
3. Sears : Hosts shop to get various home goods; store pays off family’s debt
Extreme Makeover: Home Edition (ABC, 1/24/10 – 11/7/10)


○ Programs with Product Placement Activity

1. American Idol
2. The Jay Leno Show
3. The Celebrity Apprentice


○ Most Engaging Programs

1. Mike & Molly
2. Lost
3. Army Wives


○ Mobile Phones

1. Apple iPhone 3G S
2. Samsung SCH-U450 (Intensity, Doubletake)
3. Motorola Droid


○ Mobile Internet Video Channels

1. YouTube
2. FOX
3. Comedy Central


○ Paid App Category Downloads – Apple iPad

1. Games
2. Books
3. Music



The Nielsen Company에서 2010년 부문별 Top 10 을 발표문서(.pdf)를 받아 보실 수 있습니다.